Re-Elect Mayor John Erickson

With three weeks until ballots hit mailboxes, Mayor John Erickson's campaign had boots on the ground and mail in production. What they didn't have was the digital layer to reinforce everything else.

The challenge wasn't name recognition—Erickson had that. It was about message penetration in the exact window when voters were actually filling out their ballots. In West Hollywood, that's a compressed 4-week sprint where you either break through or get drowned out.

The campaign needed digital communications that could launch fast, layer on top of their field and mail program, and deliver serious repetition to the voters most likely to actually vote.

We built a multi-channel digital program designed to do one thing: make sure Erickson's message reached persuadable voters over and over again during the ballot decision window.

We focused on three core narrative frames:

• Public Safety — Erickson voted to keep more Sheriff's Deputies on patrol
• Mobility & Infrastructure — He worked with Metro to bring the rail extension to West Hollywood
• Local Jobs & Recovery — He supported local businesses during and after COVID

To back that up, we elevated endorsements from groups that matter: LA County Fire Fighters Local 1014, Coalition for Economic Survival, Stonewall Young Democrats, and Supervisor Lindsey Horvath.

Then we deployed across every channel that made sense:

• Display ads across web, apps, Facebook, Instagram, and LinkedIn
• Video everywhere—YouTube, CTV/OTT (Hulu, Disney+, Roku, PlutoTV), publisher video, social feeds
• MMS broadcasts with video and images sent directly to cell phones
• Audio on Pandora, iHeartMedia, Sonos, podcast networks

We also set up first-party cookie infrastructure so we could retarget properly under the new iOS and Chrome privacy rules. No wasted impressions.

Over 30 days, we delivered 228,448 qualified exposures—verified impressions and completed views in high-quality, non-skippable environments. Against the refined persuasion universe, that's an average of 19× qualified frequency during the exact weeks when ballots were being marked.

The program launched on time, ran clean, and layered perfectly with field and mail. Voters who were already hearing from the campaign on their doorstep and in their mailbox now saw Erickson's message on their phones, TVs, and streaming devices.

Election Night: Mayor John Erickson won re-election with 8,914 votes (28.28%)—finishing first in a competitive field of 10 candidates. The campaign's integrated digital strategy delivered the repetition and reach needed to break through in West Hollywood's high-attention media environment.