Traditional

Persuasive Direct Mail

Mail that influences how people think, decide, and act. We handle creative, targeting, production, and postal execution—integrating mail with digital so messages reinforce.

Direct mail remains one of the most effective channels for persuasion—especially when integrated with digital campaigns. Physical mail commands attention, persists in homes, and reaches audiences who may not be reachable online.

We create mail that influences decisions, not just informs. Every piece is designed with persuasion psychology in mind: clear hierarchy, compelling visuals, and copy that moves readers toward your desired action.

Our full-service approach handles everything from strategy through postal delivery: creative development, list targeting, print production, postal logistics, and coordination with your digital campaigns.

Our Approach

How We Work

Mail Planning

We develop your mail program strategy: number of pieces, timing, targeting tiers, and messaging sequence. Mail is planned as part of your integrated campaign, not in isolation.

Creative Development

We design mail pieces optimized for persuasion—attention-grabbing formats, clear visual hierarchy, and compelling copy. Multiple concepts are developed for review.

Production & Delivery

We manage print production, list processing, presort, and postal delivery. Tracking numbers and delivery confirmation available for time-sensitive campaigns.

What You Get

Key Deliverables

  • Mail program strategy
  • Creative design and copywriting
  • List targeting and segmentation
  • Print production management
  • Postal logistics and delivery
  • Delivery tracking and reporting

Common Questions

Frequently Asked Questions

How far in advance do we need to plan mail?
Standard mail programs should be planned 4-6 weeks ahead. Rush production is possible for time-sensitive needs, though costs increase.
Can you integrate mail with our digital campaigns?
Yes. We coordinate mail drops with digital flight schedules to create multi-channel reinforcement. We can also use mail to drive online engagement.

Ready to Get Started?

Let's discuss how persuasive direct mail can help you achieve your goals.

Persuasive Direct Mail | Breakthrough Blue - Breakthrough Blue