Brand Identity & Visual Systems
We build brand identities for campaigns, coalitions, and advocacy organizations. This includes naming, positioning, visual language, and brand kits designed for credibility in high-stakes public environments.
In high-stakes public communications, your visual identity isn't decoration—it's credibility. We create brand systems that command attention, build trust, and differentiate you from the noise.
Whether you're launching a new organization, rebranding an existing one, or building a campaign identity from scratch, we develop comprehensive visual systems that work across every touchpoint—from digital ads to yard signs to letterhead.
Our brand work is strategy-led. We don't just make things look good; we ensure your visual identity reinforces your message and resonates with your target audience.
Our Approach
How We Work
Brand Discovery
We explore your organization's mission, values, and competitive positioning. We analyze your audience's expectations and the visual landscape of your sector.
Concept Development
We develop multiple creative directions, each grounded in strategic thinking. Concepts are presented with rationale explaining how they'll perform in your communication environment.
Visual System Design
Once a direction is selected, we build out the full system—logo variations, color palette, typography, imagery guidelines, and application examples.
Brand Kit Delivery
We deliver production-ready assets and comprehensive guidelines that ensure consistent application across all materials and vendors.
What You Get
Key Deliverables
- Logo design with variations
- Color palette and usage guidelines
- Typography system
- Visual identity guidelines document
- Social media templates
- Print collateral templates
- Production-ready asset files
Case Studies
See This Service in Action
Here's a project where we put this service to work.
Common Questions
Frequently Asked Questions
How long does brand development take?
Can you work with our existing brand?
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Let's discuss how brand identity & visual systems can help you achieve your goals.