Strategic & Campaign Architecture
We design the strategy before the assets. Building narrative frameworks, persuasion arcs, and communication plans sequenced to win—not just create activity.
Strategic and campaign architecture is the foundation of everything we do. Before a single ad is designed or a message is sent, we build the framework that ensures every communication advances your goals.
We start with clarity on your target audience, theory of change, and path to real impact. This isn't about creating activity—it's about creating outcomes. Every tactic we recommend is sequenced against a strategic timeline designed to move people from awareness to action.
Our approach combines proven political campaign methodology with modern data-driven insights. We've planned and executed campaigns that have won elections, passed ballot measures, and shifted public opinion on contentious issues.
Our Approach
How We Work
Discovery & Research
We begin by understanding your objectives, constraints, and competitive landscape. This includes stakeholder interviews, audience research, and analysis of the decision-making environment.
Strategic Framework Development
We develop your narrative framework—the core story that connects your goals to your audience's values. This includes message testing, opposition research, and persuasion arc development.
Campaign Architecture
We map out the full campaign timeline, identifying key decision points, communication phases, and tactical deployments. Every element is sequenced to build momentum toward your goal.
Execution Planning
We translate strategy into actionable plans—channel strategies, budget allocations, production timelines, and measurement frameworks that keep the campaign on track.
What You Get
Key Deliverables
- Campaign strategy document
- Narrative framework and messaging guide
- Persuasion arc timeline
- Target audience profiles and segmentation
- Channel strategy matrix
- Budget allocation recommendations
- Opposition research brief
- Measurement and KPI framework
Case Studies
See This Service in Action
Here are 6 projects where we put this service to work.
Re-Elect Mayor John Erickson
Multi-channel digital campaign saturates West Hollywood voters in the final 30 days
Hollywood Chamber PAC – Support Mitch O'Farrell
Independent expenditure campaign delivers 2.3M impressions across digital channels in the final weeks of LA City Council race
Divine Truth Unity Fellowship — Rainbow Pride Youth Alliance
Protecting $2.2M in state grant funding through CORD compliance and data continuity
Pomona Thrives
Multi-channel advocacy campaign mobilizes 106 public comments and 410K impressions for Pomona Zoning Code reform
Stop Essayli
Grassroots campaign to block a MAGA extremist's confirmation as U.S. Attorney
ACLU of Maryland: Say No to 287(g)
Rapid-response digital campaign mobilizing Wicomico County residents against ICE collaboration agreements
Common Questions
Frequently Asked Questions
How long does the strategic planning process take?
Do you work on campaigns of all sizes?
What if we already have a strategy in place?
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Let's discuss how strategic & campaign architecture can help you achieve your goals.