Earned Media & Public Narrative
We shape the public narrative through news and opinion. Developing op-eds, coordinating releases, briefing reporters, and integrating earned coverage with digital amplification.
Earned media—news coverage, op-eds, editorial endorsements—carries credibility that paid advertising cannot match. We help you shape the public narrative by generating coverage and positioning your story in the press.
Our approach integrates traditional media relations with digital amplification. When you earn coverage, we ensure it reaches your target audience through social sharing, digital promotion, and strategic redistribution.
We work with local, regional, and trade media across California and beyond. Our relationships and understanding of news cycles help us place stories effectively and respond to media opportunities quickly.
Our Approach
How We Work
Narrative Development
We define the story you want told and identify the angles that will resonate with journalists and their audiences.
Media Targeting
We identify the reporters, outlets, and opinion platforms most likely to cover your story effectively.
Outreach & Placement
We pitch stories, coordinate interviews, draft op-eds, and manage the logistics of media engagement.
Amplification
When coverage lands, we amplify it through your channels and integrate it into your broader communications campaign.
What You Get
Key Deliverables
- Media strategy and messaging
- Press release development
- Op-ed drafting and placement
- Reporter briefing and coordination
- Interview preparation
- Coverage tracking and clips
- Digital amplification of coverage
Case Studies
See This Service in Action
Here's a project where we put this service to work.
Common Questions
Frequently Asked Questions
Can you guarantee media coverage?
Do you handle crisis communications?
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Let's discuss how earned media & public narrative can help you achieve your goals.