Social Media Management
We manage your public-facing channels—Instagram, Facebook, X/Twitter, LinkedIn, Threads, Bluesky, YouTube—as part of your broader communications strategy.
Social media is where public narratives are shaped in real-time. We manage your presence across platforms as an integrated part of your communications strategy—not as an afterthought.
Our approach treats social media as earned media amplification, community building, and rapid response infrastructure. Content is planned strategically but deployed flexibly, allowing us to respond to events and opportunities as they emerge.
We work across all major platforms: Instagram, Facebook, X/Twitter, LinkedIn, Threads, Bluesky, YouTube, and TikTok. Platform selection is based on where your audience is, not where it's easiest to post.
Our Approach
How We Work
Channel Strategy
We audit your current presence and develop a platform-specific strategy. Each channel gets content optimized for its audience and format.
Content Planning
We develop content calendars aligned with your campaign timeline. Planning is collaborative—you approve themes and messaging while we handle execution.
Community Management
We monitor mentions, respond to engagement, and manage your community presence. Escalation protocols ensure sensitive issues get immediate attention.
Performance Tracking
We track engagement, reach, and sentiment. Regular reports show what's working and inform ongoing content strategy.
What You Get
Key Deliverables
- Social media strategy document
- Content calendar
- Original content creation
- Community management
- Engagement monitoring
- Monthly performance reports
- Crisis response protocols
Case Studies
See This Service in Action
Here are 3 projects where we put this service to work.
Pomona Thrives
Multi-channel advocacy campaign mobilizes 106 public comments and 410K impressions for Pomona Zoning Code reform
Stop Essayli
Grassroots campaign to block a MAGA extremist's confirmation as U.S. Attorney
ACLU of Maryland: Say No to 287(g)
Rapid-response digital campaign mobilizing Wicomico County residents against ICE collaboration agreements
Common Questions
Frequently Asked Questions
How much content do you create?
Can you help with crisis situations?
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Let's discuss how social media management can help you achieve your goals.