Paid Media Campaigns
Full-stack campaigns across social, search, display, CTV/OTT, YouTube, audio, and digital out-of-home. Every buy is targeted, message-aligned, and reported against your goals.
Paid media is the engine that drives message reach. We plan, execute, and optimize campaigns across every major digital channel—ensuring your message reaches the right people at the right time with the right frequency.
Our approach is platform-agnostic and audience-first. We don't have preferred vendors or channels; we build media plans based on where your target audience actually spends their time and what formats will be most persuasive.
We work across social platforms (Meta, TikTok, X, LinkedIn), search (Google, Bing), display networks, connected TV (Hulu, Disney+, Peacock, Roku), streaming audio (Spotify, Pandora), and digital out-of-home.
Our Approach
How We Work
Audience Research & Targeting
We identify your target audiences and map them to available targeting options across platforms. This includes demographic, geographic, behavioral, and custom audience targeting.
Media Planning
We develop a channel mix and flight plan optimized for your goals and budget. Plans include reach/frequency projections and cost estimates.
Creative Development
We produce or adapt creative for each platform and format, ensuring messages are optimized for the viewing context.
Campaign Management
We launch, monitor, and optimize campaigns in real-time. Regular reporting keeps you informed of performance against KPIs.
What You Get
Key Deliverables
- Media strategy and channel plan
- Audience targeting documentation
- Platform-specific creative assets
- Campaign setup and launch
- Real-time optimization
- Performance reporting and analytics
- Post-campaign analysis
Case Studies
See This Service in Action
Here are 4 projects where we put this service to work.
Re-Elect Mayor John Erickson
Multi-channel digital campaign saturates West Hollywood voters in the final 30 days
Hollywood Chamber PAC – Support Mitch O'Farrell
Independent expenditure campaign delivers 2.3M impressions across digital channels in the final weeks of LA City Council race
Pomona Thrives
Multi-channel advocacy campaign mobilizes 106 public comments and 410K impressions for Pomona Zoning Code reform
ACLU of Maryland: Say No to 287(g)
Rapid-response digital campaign mobilizing Wicomico County residents against ICE collaboration agreements
Common Questions
Frequently Asked Questions
Do I need a large budget for paid media?
Do you handle political ad compliance?
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Learn more →Ready to Get Started?
Let's discuss how paid media campaigns can help you achieve your goals.