Creative

Creative & Content Production

Video, display ads, social creative, scripts, translations, written materials—we build the assets that carry your message. All creative is strategy-led and built for persuasion.

Creative content is how your strategy reaches your audience. We produce the full range of campaign assets—video, display advertising, social content, scripts, written materials, and translations—all designed for persuasion, not decoration.

Our creative process is strategy-led. Every asset is developed against your messaging framework and optimized for its intended platform and audience. We don't create generic content; we create content that advances your specific goals.

We maintain production capacity for rapid turnaround when campaigns need to respond to events or opportunities. Our team and vendor network can scale from single assets to full production programs.

Our Approach

How We Work

Creative Brief

We develop briefs that translate strategy into creative direction. Briefs specify audience, message, format, and success criteria.

Concept Development

We develop multiple creative concepts for review. Concepts are presented with rationale explaining how they'll perform.

Production

Once concepts are approved, we move to full production. Depending on asset type, this may involve shooting, editing, design, copywriting, or translation.

Format Optimization

Final assets are optimized for each intended platform and placement—different specs, aspect ratios, and formats as needed.

What You Get

Key Deliverables

  • Creative strategy and briefs
  • Video production (concept through delivery)
  • Display advertising design
  • Social media content
  • Written materials and copy
  • Translation and localization
  • Format optimization for platforms

Common Questions

Frequently Asked Questions

Do you handle video production in-house?
We have in-house capacity for many video projects and work with trusted production partners for larger shoots. Either way, we manage the full process.
What languages can you produce content in?
We regularly produce content in English and Spanish. For other languages, we work with professional translators who specialize in political and advocacy communications.

Ready to Get Started?

Let's discuss how creative & content production can help you achieve your goals.

Creative & Content Production | Breakthrough Blue - Breakthrough Blue