Data, Targeting & Database Systems
We acquire and structure data to reach the right people. Voter and parcel files, segmentation, modeling, database setup, and systems for managing opt-ins and outreach intelligence.
Effective targeting is the difference between reaching your audience and wasting resources. We build the data infrastructure that enables precise audience identification, segmentation, and tracking.
Our work spans voter file management, parcel data analysis, consumer data integration, custom modeling, and database systems for managing supporter relationships. We don't just acquire data—we structure it for action.
Whether you need to identify persuadable voters, map stakeholders around a development project, or build a supporter database from scratch, we have the tools and expertise to deliver.
Our Approach
How We Work
Data Assessment
We audit existing data assets and identify gaps. This includes evaluating data quality, coverage, and integration possibilities.
Data Acquisition
We acquire necessary data from voter files, assessor records, consumer data providers, or custom collection. All data is sourced compliantly.
Structuring & Integration
We clean, normalize, and structure data for use. This includes building matching logic, creating segments, and integrating with your existing systems.
Ongoing Management
We can provide ongoing data management—updates, hygiene, appends—to keep your data assets current.
What You Get
Key Deliverables
- Data audit and gap analysis
- Voter file acquisition and management
- Parcel and property data
- Audience segmentation and modeling
- Database design and setup
- CRM configuration
- Data hygiene and maintenance
Case Studies
See This Service in Action
Here are 5 projects where we put this service to work.
Re-Elect Mayor John Erickson
Multi-channel digital campaign saturates West Hollywood voters in the final 30 days
Hollywood Chamber PAC – Support Mitch O'Farrell
Independent expenditure campaign delivers 2.3M impressions across digital channels in the final weeks of LA City Council race
Divine Truth Unity Fellowship — Rainbow Pride Youth Alliance
Protecting $2.2M in state grant funding through CORD compliance and data continuity
Pomona Thrives
Multi-channel advocacy campaign mobilizes 106 public comments and 410K impressions for Pomona Zoning Code reform
Stop Essayli
Grassroots campaign to block a MAGA extremist's confirmation as U.S. Attorney
Common Questions
Frequently Asked Questions
What voter file data do you work with?
Can you build predictive models?
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Let's discuss how data, targeting & database systems can help you achieve your goals.