Breakthrough The Noise To Reach Your Targets

Strategic digital marketing and campaign services for political campaigns, nonprofits, and community-focused businesses that deliver measurable results.

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Let's Have a Chat

Ready to breakthrough the noise? Get in touch with us today to discuss how we can help your campaign or organization reach its goals.

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Our Team

When Experience Matters

Zane Rice - Principal

Zane Rice

Principal

Zane Rice brings over a decade of experience in digital marketing, political campaigns, and community organizing. With extensive experience in digital strategy, campaign management, and data-driven marketing, Zane leads Breakthrough Blue's mission to help organizations cut through the noise and connect with their audiences. His track record includes successful campaigns for political candidates, nonprofits, and community organizations across California.

Case Studies

Real Results, Real Impact

See how we've helped campaigns, organizations, and businesses achieve their goals with strategic digital communications.

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Our Services

Comprehensive Communications Solutions

From strategy to execution, we provide everything you need to reach your audience, grow your support, and achieve your goals.

Showing 17 services

Strategic & Campaign Architecture

We design the strategy before the assets. Building narrative frameworks, persuasion arcs, and communication plans sequenced to win—not just create activity. We start with clarity on your target, theory of change, and path to real impact.

Strategy

Brand Identity & Visual Systems

We build brand identities for campaigns, coalitions, and advocacy organizations. This includes naming, positioning, visual language, and brand kits designed for credibility in high-stakes public environments.

Creative

Web Design & Development

From rapid-deployment campaign microsites to full organizational platforms—we build sites structured for persuasion, credibility, and conversion. Clean presentation, fast turnaround.

Digital

Paid Media Campaigns

Full-stack campaigns across social, search, display, CTV/OTT, YouTube, audio, and digital out-of-home. Every buy is targeted, message-aligned, and reported against your goals. We work across Hulu, Disney+, Peacock, Roku, and all major streaming platforms.

Digital

Social Media Management

We manage your public-facing channels—Instagram, Facebook, X/Twitter, LinkedIn, Threads, Bluesky, YouTube—as part of your broader communications strategy. Content, engagement, and performance aligned with campaign timing.

Digital

MMS Broadcasting

High-reach mobile broadcast messaging to defined audiences using multimedia SMS/MMS. Perfect for mobilization, stakeholder notification, and persuasion where rapid awareness and verifiable reach matter.

Digital

Voicemail Broadcasting

Targeted voicemail broadcasts to landlines and cell phones—quickly informing or mobilizing audiences at scale. Creates presence, repetition, and urgency without live call staffing.

Digital

Persuasive Direct Mail

Mail that influences how people think, decide, and act. We handle creative, targeting, production, and postal execution—integrating mail with digital so messages reinforce rather than compete.

Traditional

Legal & Regulatory Notification

Compliant public-notice mail for construction, land-use, CEQA, and other regulated communications. We manage preparation, printing, presort, affidavits, and delivery to meet statutory standards.

Operations

Earned Media & Public Narrative

We shape the public narrative through news and opinion. Developing op-eds, coordinating releases, briefing reporters, and integrating earned coverage with digital amplification to convert attention into leverage.

Strategy

Creative & Content Production

Video, display ads, social creative, scripts, translations, written materials—we build the assets that carry your message. All creative is strategy-led and built for persuasion, not decoration.

Creative

Web & Action Infrastructure

Microsites, landing pages, petitions, and contact tools—paired with DNS, hosting, email/SMS infrastructure. When audiences are moved, we give them somewhere to act.

Digital

Data, Targeting & Database Systems

We acquire and structure data to reach the right people. Voter and parcel files, segmentation, modeling, database setup, and systems for managing opt-ins and outreach intelligence.

Data

Community Outreach

Visible, localized engagement in real-world environments. Banner visibility, printed materials, tabling, and neighborhood outreach around key decisions and projects.

Traditional

Program Execution & Managed Delivery

Taking programs from plan to done. We coordinate production, vendors, schedules, approvals, compliance materials, and delivery—ensuring execution matches strategic intent.

Operations

Administrative & Continuity Support

Operational stability for fast-moving organizations. Entity setup, administrative support, workflow stabilization, and ongoing maintenance so your communications work can scale without friction.

Operations

AI-Augmented Workflows & DevOps

We build and operate secure AI and infrastructure environments for communications work. Automation, self-hosted systems, and AI-assisted production pipelines that reduce cost, delay, and vendor dependence.

Data

About Us

The Blue Sky is the Limit

At Breakthrough Blue, we believe in the power of strategic messaging to create real change. Our team specializes in helping political campaigns, nonprofits, and community-focused businesses cut through the noise and connect with their target audiences.

We deliver customized campaigns that don't just look good—they deliver measurable results. From digital fundraising to social media management, our comprehensive approach ensures your message reaches the right people at the right time.

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