Breakthrough The Noise To Reach Your Targets
Strategic digital marketing and campaign services for political campaigns, nonprofits, and community-focused businesses that deliver measurable results.
Get In Touch
Let's Connect
Ready to breakthrough the noise? Get in touch with us today to discuss how we can help your campaign or organization reach its goals.
Our Team
When Experience Matters
Zane Rice
Principal
Zane Rice
Principal
Zane Rice brings over a decade of experience in digital marketing, political campaigns, and community organizing. With extensive experience in digital strategy, campaign management, and data-driven marketing, Zane leads Breakthrough Blue's mission to help organizations cut through the noise and connect with their audiences. His track record includes successful campaigns for political candidates, nonprofits, and community organizations across California.
Case Studies
Real Results, Real Impact
See how we've helped campaigns, organizations, and businesses achieve their goals with strategic digital communications.
Re-Elect Mayor John Erickson
Multi-channel digital campaign saturates West Hollywood voters in the final 30 days
Hollywood Chamber PAC – Support Mitch O'Farrell
Independent expenditure campaign delivers 2.3M impressions across digital channels in the final weeks of LA City Council race
Divine Truth Unity Fellowship — Rainbow Pride Youth Alliance
Protecting $2.2M in state grant funding through CORD compliance and data continuity
Pomona Thrives
Multi-channel advocacy campaign mobilizes 106 public comments and 410K impressions for Pomona Zoning Code reform
Stop Essayli
Grassroots campaign to block a MAGA extremist's confirmation as U.S. Attorney
ACLU of Maryland: Say No to 287(g)
Rapid-response digital campaign mobilizing Wicomico County residents against ICE collaboration agreements
No case studies found in this category.
Our Services
Comprehensive Communications Solutions
From strategy to execution, we provide everything you need to reach your audience, grow your support, and achieve your goals.
Strategic & Campaign Architecture
We design the strategy before the assets. Building narrative frameworks, persuasion arcs, and communication plans sequenced to win—not just create activity.
Paid Media Campaigns
Full-stack campaigns across social, search, display, CTV/OTT, YouTube, audio, and digital out-of-home. Every buy is targeted, message-aligned, and reported against your goals.
Brand Identity & Visual Systems
We build brand identities for campaigns, coalitions, and advocacy organizations. This includes naming, positioning, visual language, and brand kits designed for credibility.
Web Design & Development
From rapid-deployment campaign microsites to full organizational platforms—we build sites structured for persuasion, credibility, and conversion.
Social Media Management
We manage your public-facing channels as part of your broader communications strategy. Content, engagement, and performance aligned with campaign timing.
Creative & Content Production
Video, display ads, social creative, scripts, translations, written materials—we build the assets that carry your message. All creative is strategy-led.
We offer 17+ specialized services for political campaigns, community organizations, and land use advocacy.
FAQ
Frequently Asked Questions
Get answers to common questions about working with Breakthrough Blue.
What types of clients do you work with?
We work with three primary client types:
- Political Campaigns — Candidates for local, state, and federal office seeking strategic communications and voter outreach
- Community Organizations — Nonprofits, advocacy groups, and coalitions building support for causes and initiatives
- Land Use & Policy — Developers, project sponsors, and stakeholders navigating public approval processes
Our services are tailored to each client type's unique needs and decision-making environments.
How quickly can you start on a project?
We can typically begin within 1-2 weeks of engagement, though urgent projects may start sooner. For time-sensitive campaigns or public approval deadlines, we offer rapid deployment options to get critical communications running fast.
Initial strategy sessions and planning can begin immediately after our first conversation.
What geographic areas do you serve?
We serve clients nationwide, with deep experience in California and across the Western United States. Our digital-first approach means geography rarely limits what we can accomplish together.
For projects requiring on-the-ground presence, we coordinate local execution through trusted partners.
Do you handle both strategy and execution?
Yes. We believe strategy without execution is just a document, and execution without strategy is just activity. We provide end-to-end services from initial planning through final delivery—including creative production, media buying, and program management.
View our full range of services to see how we can support your goals.
What makes Breakthrough Blue different?
Three things set us apart:
- Strategy-First Approach — We design the strategy before the assets. Every piece of creative serves a persuasion goal.
- Full-Stack Capability — From data targeting to creative production to media buying, we handle it all in-house.
- Outcome Focus — We measure success by real-world results: votes won, projects approved, coalitions built—not vanity metrics.
How do you measure success?
We define success by outcomes that matter to you: election results, project approvals, coalition growth, and measurable shifts in public opinion. Every campaign includes clear metrics and regular reporting so you always know where you stand.
Check out our case studies to see real results from past projects.
What is your pricing structure?
Our pricing varies based on scope, timeline, and services required. We offer flexible engagement models including:
- Project-based fees for defined deliverables
- Monthly retainers for ongoing support
- Media buying with transparent pass-through costs
We provide detailed proposals after understanding your specific needs. Contact us to discuss your project.
Can you work with existing vendors or in-house teams?
Absolutely. We regularly collaborate with existing consultants, agencies, and in-house staff. Whether you need us to lead, support, or fill specific gaps, we adapt to your situation and work as an integrated extension of your team.